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Brand recognition tips

Supporting Our Community

Heather BrattonI was recently afforded the opportunity to attend a Boy Scouts Luncheon where the Keynote speaker was the first female Thunderbird Pilot, Col. Nicole Malachowski. This was a great opportunity not only because of how inspiring Nichole’s message was, but also because of how proud I felt to be part of a company that supports important programs such as the Boy Scouts of America. Tom Barnett, the owner of MMI, is an Eagle Scout and has spent much of his adult life being actively involved in scouting, by donating his time and financial resources to them. We also, as a company, donate our services to the Boy Scouts when needed. It’s such a great cause, and it makes me proud to be a part of it.

The message of Col. Malachowski was to challenge yourself to push the envelope. This is something that can be done for yourself personally, but also as a company. I believe that is what MMI is doing daily. We are constantly working with our internal team to find ways to better service our customers and looking for new ways to set us apart from our competition. Being philanthropic is just one of the many ways MMI is distinguishing itself from the competition.

MMI has also been fortunate enough to have a client base that supports several causes. One of our customers, PKD is searching for the cure to Polycystic Kidney Disease. Another client, War Horses for Veterans, is working with wounded warriors, by using therapy horses. We are also involved with the Seven Days Walk, right here in Kansas City. These causes are near and dear to our hearts and I feel very fortunate to work for a company that supports these causes and has such a meaningful client base.

So, I challenge you to take the advice of Col. Malachowski, and push the envelope…and if you find there’s something that MMI can do to help you with that, please give us a call. We are always looking for new ways to support our community and all the people in it.

Heather Bratton – Director of Purchasing

Importance of Customer Loyalty Programs

Heather BrattonWorking at MMI has opened my eyes to what promotional products really are. Sure, they are logoed merchandise… but that’s just the tip of the iceberg. They don’t stop at small trinkets and apparel. They are premium products like TV’s and iPads too. That’s something that MMI is doing that so many of its competitors aren’t; we are bridging the gap between promos and premiums, apparel and incentives, logoed merchandise and loyalty programs.

When your business uses MMI, you get all of that in one place! We can manage your company store, sure. But we can also help you incentivize your customers with loyalty programs, as well as reward your employees with years of service programs. These types of programs are often overlooked, but we believe the concepts of solidifying your customer base and retaining your best employees are too important to be ignored.

One of our most successful programs is a point redemption program, wherein the end user accumulates points by purchasing our customer’s products or services. The end user is then able to redeem those points for a merchandise selection that is tailored to their specific needs and wants. It’s a win-win for both sides. Your customer can see that you are investing in them, and that makes them feel better about investing in you.

So, the next time you’re brainstorming ways to grow your business, or retain your current customer base, consider working with MMI to develop a loyalty program. I’m betting the return on that investment will surprise you.

Heather Bratton – Director of Purchasing

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