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Brand recognition tips

Importance of Customer Loyalty Programs

Heather BrattonWorking at MMI has opened my eyes to what promotional products really are. Sure, they are logoed merchandise… but that’s just the tip of the iceberg. They don’t stop at small trinkets and apparel. They are premium products like TV’s and iPads too. That’s something that MMI is doing that so many of its competitors aren’t; we are bridging the gap between promos and premiums, apparel and incentives, logoed merchandise and loyalty programs.

When your business uses MMI, you get all of that in one place! We can manage your company store, sure. But we can also help you incentivize your customers with loyalty programs, as well as reward your employees with years of service programs. These types of programs are often overlooked, but we believe the concepts of solidifying your customer base and retaining your best employees are too important to be ignored.

One of our most successful programs is a point redemption program, wherein the end user accumulates points by purchasing our customer’s products or services. The end user is then able to redeem those points for a merchandise selection that is tailored to their specific needs and wants. It’s a win-win for both sides. Your customer can see that you are investing in them, and that makes them feel better about investing in you.

So, the next time you’re brainstorming ways to grow your business, or retain your current customer base, consider working with MMI to develop a loyalty program. I’m betting the return on that investment will surprise you.

Heather Bratton – Director of Purchasing

March 21, 2019 2:28pm

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